Note: This is part 1 in a three-part series that covers which landing page styles are converting for direct response advertisers on the most popular Native networks. This post covers landing pages that currently work on Taboola. Part 2 (Revcontent) and part 3 (Outbrain) will be published in the upcoming weeks.
Have you tested running traffic on Taboola?
If you haven’t, then you’re really missing out. Some of the largest direct response advertisers spend upwards of $100k/month on Taboola alone. Taboola reaches over one billion unique visitors monthly, and they recently acquired ConvertMedia, a native video advertising company.
However, those who have tested Taboola traffic know that it works a bit differently than Google AdWords. You need to test a lot of headlines and pictures so your CTR doesn’t drop below a certain point. You also need to test a variety of landing pages that you might not think of using on “traditional” ad networks like Google AdWords.
Today we’re going to look at the landing pages that some of these million-dollar direct response advertisers use on other advertisers with Taboola. You’ll see many of the classic styles, a few new ones, and a few takes on some of the older ones.
If you’ve ever thought about running traffic on Native (and especially on Taboola), then you won’t want to miss this post.